To be certain, many other people performing capitalist poetry don’t know that their acting (in ironic guerrilla fashion) on the enticements from a marketing campaign and that acting on such enticements is performing support for racist poetry and products because they are lending support with feet, dollars and bellies as they might a gallery or buying a “cutting-edge” book of poems. In fact, they are performing the poem.
Capitalist poetry is poetry which holds the sublime experience as one of exploitation. It drives our consumer culture by way of marketing teams’ advertisements of products. The art of exploitation manipulates an audience into spending money, giving it, not a traditional sublime experience, but an experience of exploitation and of oppression in place of the sublime that also encourages the audience’s/customer's/victim's return for more.
The Dalai Lama calls this strategy one of providing the potential customer a sense of “confusion, attraction, and aversion.” The beginning of every ad is one of distraction, confusing the potential purchaser. The attraction moves the potential customer to the product for purchasing. The aversion that the purchaser experiences is one that the Dalai Lama describes is one of giving a thirsty man a glass of saltwater. The purchaser may be convinced by the marketing that the customer is in for a sublime experience when in reality he is short-changed, is victim to flim-flam. The marketing firm, seller, and producer wear the smile.